DENOMINATION Dir B →

A creative agency for drinks brands

Designed to stand out.

Scroll to watch a brand take shape — empty glass to finished bottle.

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SELECTED WORK · 2022–2026

Bottles that move off the shelf.

Recent identities, packs and systems for drinks brands we believe in.

Wine · Identity

Penfolds Grange

for Treasury Wine Estates

Mike's Hard Lemonade

for Accolade Wines

Wine · Identity

Wine · Naming + Pack

Spirits · Pack System

Tread Softly Gin

for Treasury Wine Estates

RTD · Identity

All projects →

CAPABILITIES

Everything from the brief to the shelf.

01 Brand Identity
02 Packaging Design
03 Naming & Strategy
04 Structural Design
05 Production
06 Digital

INSIGHTS & JOURNAL

Notes from the studio.

Growing our global team: four new hires across London, New York and Sydney

How to build a new drinks category: What the rise of non-alcoholic spirits taught us

The case against redesigning your drinks brand