The collaboration spans core packaging including a proprietary bottle, celebrated limited editions (The Ampoule Project, Bin 170, Boeing Bin 707 Imperial, Magill Cellar 3, g3, Yattarna V, Grange La Chapelle), and regional ranges for California, China, and France. Services included brand identity, luxury positioning, strategy, innovation, naming, packaging, campaigns, toolkits, and brand world creation. The partnership extends to in-store activations, immersive experiences, and The Kalimna Club membership program identity.
Frequently Asked Questions
What did Denomination do for Penfolds?
Denomination has maintained a long-term partnership with Penfolds, helping transform the Australian wine brand into one of the world's most admired wine brands through work spanning packaging, limited editions, global ranges, and immersive experiences.
What sector does this project fall under?
This project is in the wine sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/a/work or contact us at our contact page .
