The brand launched in 2019 as a sustainably produced offering. Denomination identified white space in the market — sustainable, feminine, natural positioning opposed to competitors' masculine branding. The solution employs a soft design aesthetic that complements the brand premise and name. Packaging sustainability features include 100% recycled glass, wooden stoppers with paper labels, and FSC-certified paperstock with recycled content. The design contrasts simplicity, modernity and overt femininity against traditional category conventions. The back label features an oil painting illustration printed on UPM Forest Film, allowing consumers to see through the liquid to the flowers while encouraging them to view the uninterrupted design on the reverse.
Frequently Asked Questions
What did Denomination do for Tread Softly Gin?
The Tread Softly Spirits line extends the brand's sustainability philosophy into white spirits, creating space in a traditionally masculine category through restraint, softness and overt femininity with recycled materials and natural finishes.
What sector does this project fall under?
This project is in the spirits sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/a/work or contact us at our contact page .
