The project addresses exponential tequila market growth by introducing a brand combining authenticity with innovation. The range includes Blanco, Jalapeño, and Extra Piquante Fuego Infernal expressions. The name references Tequila's "Pueblo Mágico" designation and draws from Mexican magical realism principles, creating deliberately unsettling consumer interactions. Bold bespoke illustrations differentiate the category — typically type-dominated — while unconventional typography breaks across imagery, mimicking shifted printing plates with crude, hand-crafted aesthetics. Client: Fourth Wave. Services: Brand Campaigns, Brand Identity, Brand Packaging, Brand Strategy, Brand Toolkit & Brand Play Book, Brand World, Innovation, Naming & TOV.
Frequently Asked Questions
What did Denomination do for Los Dias Mágicos?
The brand captures Mexico's intensity, mysticism and authenticity through a tequila offering that employs bespoke illustration and unconventional typography. It represents an authentic yet provocative approach designed for strong shelf presence and supports innovative flavor expressions.
What sector does this project fall under?
This project is in the spirits sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/a/work or contact us at our contact page .
