Why wine's visual language needs to catch up with how wine is actually discovered
Wine packaging was built for a world that no longer exists. Traditional wine label design — featuring crests, vineyard etchings, and ornate typography — was created for in-store shelf browsing. Wine is now discovered on a phone screen. In a social feed. As a thumbnail.
Wine packaging was built for a world that no longer exists. Traditional wine label design — featuring crests, vineyard etchings, and ornate typography — was created for in-store shelf browsing. Wine is now discovered on a phone screen. In a social feed. As a thumbnail.
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