Why most smart packaging in spirits fails, and what to do instead
A QR code on a bottle is not smart packaging. It is a link. What happens on the other side of that link is what determines whether the technology earns its place on the design. Most spirits brands that have invested in smart packaging have not thought hard enough about that distinction.
A QR code on a bottle is not smart packaging. It is a link. What happens on the other side of that link is what determines whether the technology earns its place on the design. Most spirits brands that have invested in smart packaging have not thought hard enough about that distinction.
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