Why the best drinks branding work is commercially grounded, not just creatively ambitious
The most dangerous phrase in drinks branding is 'it looks amazing.' It usually arrives at the end of a presentation, from a client who likes the work, and it rarely survives the quarterly review.
The most dangerous phrase in drinks branding is 'it looks amazing.' It usually arrives at the end of a presentation, from a client who likes the work, and it rarely survives the quarterly review.
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