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Mike's Hard Lemonade

Mike's Hard Lemonade was revitalised to reclaim its position as the original and most iconic name in hard lemonade. By amplifying the brand's strongest equities — its unmistakable lemon, bold use of yellow and irreverent tone — the refreshed identity reasserts confidence, freshness and fun.

Denomination partnered with Mark Anthony Brands to evolve Mike's from a nostalgic product into a modern classic while preserving its cultural equity. Key updates include a strengthened logotype, sharper lemon motif, and new taglines including "For the love of lemonade" and "Nothing refreshes as hard as Mike's." The brand leveraged its zesty lemon equity and irreverent tone positioning to reassert confidence on shelf.