The brand had lost market presence despite being established since 1987. The renovation refined the signature triangle into solid gold form. Typography was customised by Dave Foster using Amerigo BT with triangular letterform elements. Tagline "Australian Sparkling Since 1987" was added to emphasise heritage. Work encompassed identity, packaging, in-store displays, outdoor advertising, and brand guidelines. Client: Vinarchy. Services: Brand Strategy, Brand World, Brand Campaigns, Luxury, Brand Packaging, Brand Toolkit & Brand Playbook.
FAQ
What did Denomination do for Croser?
An iconic Australian sparkling wine, renovated from the ground up. Logo, identity, packaging, and activation — distilled into a singular, confident brand built to disrupt on shelf and reclaim its place in the premium sparkling category.
What sector does this project fall under?
This project is in the wine sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/b/work.