The brand features bold tropical colours, rhythmic patterns, and "swicy" energy. Alejandra Ballesteros illustrated varietal-specific spirit animals that form the system's emotional core. The design balances spiced attitude with fruit sweetness. Technical innovation extends to closures with overprinted ink gradients and playful icons for added dimension and shelf differentiation.
FAQ
What did Denomination do for Convida?
Convida represents a Latin American cultural tradition centred on gathering and shared experiences. Treasury Wine Estates provided the creative direction and cultural foundation, while Denomination developed the comprehensive brand identity around it.
What sector does this project fall under?
This project is in the wine sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/b/work.