The design challenge involved extending Bento's cultural identity from bottle to can. The cans employ vibrant, eccentric aesthetics with each variant centred on a Japanese character interacting with its featured fruit. The design uses advanced digital printing technology to achieve graphic complexity beyond traditional can production. The branding integrates traditional Japanese iconography with contemporary design across cans, shipping boxes, and a custom vending machine. Client: Fourth Wave. Services: Brand World, Brand Identity, Innovation, Brand Campaigns, Brand Packaging, Brand Toolkit & Brand Playbook, Brand Strategy, Naming & TOV.
FAQ
What did Denomination do for Bento Cans?
Bento Cans extends Fourth Wave's Bento table wines into a new format. The product consists of three sparkling alcoholic sodas featuring Japanese-inspired flavour combinations: Fuji Apple, Lychee Raspberry, and Sour Cherry.
What sector does this project fall under?
This project is in the rtd sector.
Where can I see more Denomination work?
Browse our full portfolio at denomination-pitch.pages.dev/b/work.